Crusades.
The War Room.

A pixie dressed in a military uniform stands at a table, examining a map. As you enter he salutes. “Another recruit eh? Excellent. Welcome to the war room. From here we plan to change the face of roleplaying as we know it. So, grab a uniform and we’ll get started.” He leads you over to a chart showing the current crusades:

Crusade for Intelligent Monsters. Wouldn’t it be nice if monsters didn’t just sit in their rooms waiting to be killed.

Crusade for Real Food. Gamers + sugar = trouble. We suggest a better way.